Executive Vice President, BB&T

Luis Lobo serves as the executive vice president and manager of multicultural banking for BB&T. His 33-year career has involved most facets of commercial, retail, mortgage and international banking in the past 28 years. He has served in 11 distinct markets throughout North Carolina, South Carolina, Virginia, Maryland and D.C., all with BB&T.
Nationally he served as chairman of the Board of Advisors of the American Bankers Association Stonier Graduate School of Banking. He is a member of the ABA Community Engagement Council and Foundation and of the United States Hispanic Chamber of Commerce Senior Corporate Advisory Board. He is a member of the Board of Trustees of Novant Health in North Carolina.

Luis Lobo lectures extensively at colleges, universities and financial industry forums across the U.S. on “Change Management,” “Leadership,” and “Sales Culture.” He has been featured on NPR’s Marketplace and national and regional publications. James and Brookfield of Atlanta published his first book, It IS Your Attitude, in 2004.

A native of Costa Rica, he was raised in Lincolnton, N.C. Mr. Lobo received a double major in economics and business administration in 1983 from Belmont Abbey College in the Charlotte area. He earned an MBA from Campbell University at Buies Creeks, North Carolina.